Pullman – Brand Vision Reveal Film

This project is a corporate brand film I created for an international summit gathering Pullman’s global leadership teams, designed from the outset with AI-driven visuals at the core of the creative process. My objective was to translate the brand’s values, global footprint, and strategic vision into a compelling narrative, while setting the tone for Pullman’s expansion plans leading into 2026.

I conceived the film as an immersive and inspirational experience, combining brand storytelling, cinematic scale, and generative AI-enhanced imagery to express Pullman’s positioning at the crossroads of business, lifestyle, and innovation. The result reinforces the brand’s identity as a forward-looking, globally connected hospitality leader.

To support this vision, I blended traditional video editing and motion design with generative AI tools such as Midjourney and Kling AI, which I used to design and animate selected sequences. These AI-generated visuals enabled greater creative freedom, allowing me to explore future-oriented concepts, abstract brand ideas, and large-scale international ambitions in a visually striking and cohesive way.

The final film was conceived specifically for large-scale event screening, delivering a polished, high-impact experience aligned with executive-level communication and premium brand standards. This project highlights my ability to lead a creative vision from concept to delivery, combining strategic brand thinking, cinematic storytelling, and AI-driven workflows within a high-level corporate context.

Role: Creative Direction, AI Image & Video Generation, Editing
AI Tools: Kling AI, Midjourney