Shell – Fleet App Social Campaign

I created this series of short-form animated videos for Shell to promote the Shell Fleet App through Facebook and Instagram carousel ads. My objective was to clearly communicate the app’s key benefits to fleet managers and business users in a fast, scannable, and performance-driven format.

I designed each video to work as a standalone message while also functioning as part of a cohesive carousel system. My creative approach focused on clarity, simplicity, and repetition, allowing users to quickly understand different app features as they swipe, including fuel management, expense tracking, control, and on-the-go efficiency.

The motion design emphasizes strong visual hierarchy, readable typography, and smooth micro-animations to ensure immediate comprehension, even without sound. I paid particular attention to pacing, framing, and consistency across the entire series, creating a modular asset system optimized for paid social environments.

The final result is a scalable, platform-native campaign that balances brand consistency with performance-driven storytelling, showcasing my ability to design and animate product-focused content tailored for social media advertising and mobile-first experiences.

Motion Designer : Timothée CHESNIN