SAGA – Website Rebrand Film

Agency: VCCP (London, UK)

I created this digital brand film to support SAGA’s global rebranding, with a strong focus on the redesign of the brand’s website. My objective was to showcase the new digital identity, user experience, and visual language, while clearly communicating the brand’s renewed positioning.

I designed the film to highlight how the refreshed website reflects SAGA’s evolution toward a more modern, confident, and accessible brand experience. Through a clean and contemporary visual approach, I emphasized navigation, content structure, and key interface moments to make the rebrand tangible and easy to understand.

The creative direction combines lifestyle storytelling with product- and UI-driven sequences, allowing me to balance emotional brand values with concrete digital transformation. I carefully crafted the editing, pacing, and transitions to guide viewers smoothly through the new online experience.

The final result is a clear and impactful digital film designed for both internal and external communication, demonstrating my ability to translate brand strategy and web redesign into compelling, effective visual storytelling.


Motion Designer : Timothée CHESNIN