Pringles video spots

DigitasLBi UK

In the new ‘Discover a World of Flavour’ campaign, we created a series of socially optimised videos that transport people to their own, vivid Pringles world. Each 20-second film uses a combination of live action footage and animation to transport people into a fantasy Pringles world.

I designed, composed and animated all the titles and packshots for these 4 films.

Executive Creative Director : Peter DRAKE

Creative Director : Matt WATSON

Agency Producer : Alice DUNOYER

Creatives : Jonny PALMER, Andy RUSSELL and Rachael KENDRICK

Motion Designer : Timothée CHESNIN