Nissan Juke « Chase the Thrill » oculus experience
DigitasLBi (Publicis Groupe)
In collaboration with the londonian studio « Unit9 », we made a virtual reality experience for the 2015 Paris Motor Show.
Powered by Oculus Rift, it gives users the opportunity to become a rollerblading android in a futuristic simulated city. The experience takes cues from the TV Commercial and shows off the new features of the Nissan Juke while exploring new possibilities in virtual reality.
For that project, I created posters that were present at the Nissan’s stand in the show, where the Oculus Rift’s experience took place.
Creative Director : Jean-Baptiste BURDIN
Art Director : Frédéric ROUX
Assistant Art Director : Timothée CHESNIN
Motion Designer : David SULTAN
Development : Unit9