BNP Paribas interactive video

“Pick Up Your Place – BNP Paribas”

Conception of a web-app based on an interactive video driven by a connected smartphone.

As the goal is about to incite young people to come on the BNP Paribas’s website, we propose to set up a viral operation in which the target is connected, via its favorite social network, to the site of the game.

Then he plays a character he will be able to control via its smartphone, orienting the scenario happening in front of him to achieve the ultimate goal : « Pick up your boss chair »

Art Directors : Timothée CHESNIN + Guillaume PERRETTE