Loewe – « Remix the Runway » Case Study

I created this case study around a digital-first activation designed to make the latest LOEWE runway show accessible to a wider audience through TikTok. My goal was to rethink the traditional fashion show format and translate it into an interactive, immersive video experience adapted to social platforms and new viewing behaviors.

I developed a concept focused on transforming runway and backstage footage into a dynamic editorial format, using rhythm, visual repetition, and playful pacing to encourage engagement. By breaking away from the linear structure of a classic runway, I aimed to offer a more intuitive and participative way to experience the collection.

Through precise editing, fluid transitions, and a refined cinematic aesthetic, I highlighted craftsmanship, textures, and silhouettes while aligning luxury brand codes with the fast, interactive language of TikTok.

The final result demonstrates my ability to reinterpret high-end fashion content for digital platforms, creating engaging social-first storytelling without compromising brand identity.

Motion Designer : Timothée CHESNIN