Guerlain « Oniria » 12K video

For the retrospective exhibition devoted to the mythical perfume « La Petite Robe Noire », Guerlain asked us to produce a series of video-clips in which we had to express how we imagine the « Petite Robe Noire » of tomorrow.

These clips, made in triptych, were projected on three curved 4K screens side by side, forming a 12K video arch which was installed for 2 months in the Guerlain store of Champs-Élysées.

PITCH :

« We made a dream. The dream of the « Petite Robe Noire » of tomorrow.

This dream tells the creation of an unknown world, unreal, that unfolds in front of our eyes. Immersed in a stellar and dreamlike world, we find ourselves enveloped by a colorful geometric structure.

Everything floats around us. And it’s in this deep space, our « Petite Robe Noire » of tomorrow is revealed… »

Art Directors : Timothée CHESNIN + Clémence TAILLEZ + Zoë LELOUTRE